Author · Trefkrag Digital Marketing
Rozanne White
Digital Marketing Strategist · Certified Google Partner · Owner, Trefkrag Marketing · Pretoria, Gauteng, South Africa
My marketing career started in my husband's auto repair shop, not an agency boardroom. I learned Google Ads by getting his phone to ring, and I've run campaigns the same way ever since. No jargon, and every enquiry lands in a sheet you can open yourself.
It started in a workshop, not a boardroom
My journey into marketing didn't begin at an agency. It began in my husband's automotive repair shop.
As he built and grew that business, I was the one behind the scenes making sure customers could actually find him. I set up the Google Ads. I built the landing pages. I wrote the ad copy in the language of the trade, because I was sitting close enough to hear it. That is where I learned how to turn a search into a real customer who is willing to pay for the repair.
Working alongside a qualified auto electrician shaped everything about how I market. I know what a quiet week costs a workshop. I know the difference between an enquiry worth calling back and a tyre-kicker, because I watched both walk through the door.
Since then I've built Trefkrag into a Google Ads and lead generation agency, and in 2025 I started Auto Workshop Leads specifically for the motor trade. Today I do for other owners what I did for that first shop: more enquiries, more bookings, more customers walking in.
The businesses I work with are automotive and medical: repair shops, fitment centres, parts and detailing shops, fleet operators, panel beaters, and practices with a reception desk that takes the bookings. Most of them come to me after months of inconsistent leads that nobody can trace.
So that's what I fix first. Traffic goes to a landing page I build and control, not a generic homepage. Every call, form fill and WhatsApp message lands in a shared tracker you can open at any time. No hidden numbers, no black box, no blame game.
No jargon. Just practical digital marketing that fills your calendar, and honest answers to the questions owners actually ask me.
What I specialise in
Google Ads for the motor trade
Campaigns written by someone who knows what a cambelt job is worth and which searches never convert.
Landing pages that book work
High-converting pages built for the campaign. You don't need an existing website for this to work.
Local SEO and Google Business Profile
The free listing that decides whether you show up in the map pack when someone searches nearby.
Real lead quality, tracked
WhatsApp messages, call clicks and form fills measured and improved, not estimated in a monthly report.
Experience and credentials
- Certified Google Partner
- Four years running her own agency — owner of Trefkrag Marketing since June 2022, founder of Auto Workshop Leads since January 2025. Educated at University of South Africa (UNISA).
- Hands-on account management: setup, keyword and competitor research, ad copy testing, bid and budget management, conversion tracking, monthly strategy reviews.
- Industry focus: automotive and medical.
- You own the account — client pays Google directly, month to month, no lock-in.
- Teaching, on the record: YouTube, LinkedIn and the blog.
One page. One campaign. Counted, not estimated.
Tracked enquiries in total
Enquiry form submissions
WhatsApp enquiries
Conversations started
What I write about
Google Ads
why ads get no clicks, how much to spend, how long ads take to work, why competitors rank above you
Google Business Profile
ranking higher on Maps, suspended profiles, posting frequency, getting reviews
Conversion tracking
what conversion tracking measures, GA4 and Tag Manager setup, reading a report without vanity metrics
Lead generation
generating more leads, why a website doesn't convert, why businesses don't get enquiries, landing pages that book work
Written by Rozanne
- Google Ads Is Never "Set and Forget"
- Is Your Google Business Profile Working Hard Enough?
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