Google Ads conversion tracking that counts real leads, not clicks.

It's the system that connects a click on your ad to what that person did next. Set up properly, it tells you which campaign, keyword and ad produced each form submission or phone call. Without it, Google Ads can only report clicks, and you're left guessing which half of the budget worked.

GA4 measures behaviour across your whole website, from all traffic sources. Google Ads conversion tracking measures the results of your paid campaigns specifically, and feeds that data back into bidding. They serve different jobs and they count in different ways, which is why the numbers rarely match exactly. We set both up and link them so you know which number to use for which decision.

Not always, but it makes everything after the first setup far easier. A Google Tag Manager setup puts all your tracking in one container, so new conversion actions, remarketing tags or third-party tools can be added without a developer touching your website code each time. It also makes it much easier to spot a tag firing twice.

Yes, and for automotive and medical businesses this is usually the most important part. Call clicks, calls made directly from your ads and form submissions are all tracked as conversions. Calls can be counted only once they pass a minimum length, so a wrong number or a hang-up doesn't get recorded as a lead.

Usually because of how each platform attributes and dates a conversion. Google Ads credits the conversion back to the day of the ad click, while GA4 records it on the day it happened, and the two use different attribution models. Some difference is normal. A large gap usually points to a tagging problem, which is one of the first things we check in an audit.

Yes. A lot of the work we do is repair rather than fresh installation. Duplicate tags, conversions counting page views, missing call tracking and unlinked accounts are the usual culprits. We audit what's there, show you what it has been counting, and rebuild the parts that aren't trustworthy.

No. Conversion tracking can be set up as a standalone project, whether your ads are run in-house or by another agency. That said, tracking is most useful when someone is acting on what it shows, so we'll be honest with you about whether a standalone setup is the right call for your situation. If you'd like us to run the ads too, see our Google Ads management service.

You do. The Google Ads, GA4 and Google Tag Manager accounts are set up in your business's name and we work inside them with access you grant. Your lead tracker is a sheet or CRM you can open at any time, and it stays with you.