Google Business Profile management, South Africa
Google Business Profile management that turns map searches into booked jobs.
For South African automotive and medical businesses. We set up, optimise and manage your profile, handle your reviews properly, and track every call and website click it sends you.
- Founder-run. No junior account managers
- Calls and website clicks, tracked
- Month-to-month. No lock-in
Founder-Led PPC Experience & Certified by Google
Years running Google Ads
Client accounts managed
Countries served
Google rating from 20 reviews
The problem
Your customers search "near me". Someone else's profile answers first.
Close by, but not on the map
You are two streets away, yet the Google Maps results show three businesses across town.
Reviews working against you
One unanswered bad review sits at the top, and your good reviews are years old.
Views, but no idea what they bring in
Google says people saw your profile. Nobody can tell you how many of them called or booked.
What you get
Our Google Business Profile services, start to finish.
Your profile is often the first thing a local customer sees, before your website and before your ads. We manage it every month, not once at setup and then forget it.
Setup, verification and clean-up
We claim or verify your profile, remove duplicate listings, and make sure your business name, address and phone number match your website exactly.
Google Business Profile optimisation
Categories, services, service areas, hours and your description, all set around what customers actually search. No keyword stuffing in your business name, which can get a profile suspended.
Photos and posts
Real photos of your premises, team and work, plus regular posts for offers, services and seasonal reminders like pre-holiday car services.
Review management
A simple way for happy customers to leave a review, and a professional reply to every review, including the bad ones. No fake reviews and no filtering who gets asked.
Local SEO and directory listings
Consistent business details across South African directories and your own website, so Google trusts where you are and what you do.
Call and click tracking
Your profile's website link is tagged and calls are tracked, so enquiries from Google Maps land in the same lead tracker as your ads. See how we track it.
Google Maps SEO, explained plainly
Google ranks local businesses on three things. We work on the two you can change.
Google states that local results are based mainly on relevance, distance and prominence. Any agency that promises you the top spot is guessing, because nobody controls all three.
We work on this
Relevance
How well your profile matches the search. Correct categories, listed services and a complete profile tell Google you do what the searcher needs. This is where most quick wins come from.
Nobody controls this
Distance
How far you are from the person searching. Nobody can change this, and we will not pretend otherwise.
We work on this
Prominence
How well known and trusted your business is. Reviews, photos, consistent listings across the web and your website's local SEO all build prominence over time.
How it works
Foundations fixed first. Reviewed with you every month.
Step 1
Profile check
We compare your profile against the businesses showing above you and tell you what is holding it back. If it is not worth fixing, we say so.
Step 2
Fix the foundations
Verification, categories, services, business details, photos and tracking, all sorted before anything else.
Step 3
Manage and grow
Monthly posts, fresh photos, review replies and a steady flow of new reviews from real customers.
Step 4
Review with you
We look at the calls and clicks your profile sent, check which ones booked, and adjust from there.
Why it stays transparent
Views are not leads. We track what your profile actually sends you.
Every action measured
Calls from your profile and clicks to your website are tracked, not estimated from a views graph.
Every lead lands in a sheet you can open.
Enquiries from Google Maps drop into the same shared tracker as your ads. No hidden numbers, no black box.
Better together
Your profile and your Google Ads work harder as a pair.
Linking your Google Business Profile to your Google Ads account lets your ads show your address and distance from the searcher. Strong reviews make people more likely to click. And because both feed one tracker, you can see which one brought in the booking.
Every profile is set up and checked by Rozanne White personally, not handed to a junior.
See our Google Ads management services →Questions
Google Business Profile questions, answered plainly.
What is Google Business Profile management?
It is the ongoing work of keeping your free Google listing accurate, active and trusted: business details, categories, photos, posts and review replies. It controls how you appear on Google Search and Google Maps.
What is the difference between Google Business Profile optimisation and local SEO?
Optimisation is the work on the profile itself. Local SEO is wider. It includes your website's location pages and your listings on other directories. Your profile ranks better when both are done.
Can you guarantee a top-three spot on Google Maps?
No, and be careful of anyone who does. Distance from the searcher plays a big part, and nobody controls it. We improve what can be improved and show you the calls and clicks it produces.
How long does Google Maps SEO take?
Fixing categories and business details can make a difference within weeks. Reviews and prominence build over months, so we track progress monthly rather than promising a date.
Can you remove bad reviews?
We cannot delete reviews. We can report reviews that break Google's policies, but Google makes the final call. We reply professionally to every review, because future customers read the replies too.
My profile was suspended. Can you help?
Yes. We check the profile against Google's guidelines, fix what caused the suspension, and prepare the reinstatement request with you. The final decision rests with Google.
Do I need a shop front to have a profile?
No. Mobile mechanics and other businesses that go to the customer can set up a service-area profile and hide their address.
How much does Google Business Profile management cost?
We quote after the free profile check, not before, because the work depends on what state your profile is in. Month-to-month, with no lock-in.
Reviews
What clients say.
"Amazing results. Trefkrag has out performed all of our other marketing programs"
"Excellent service from Rozanne! She is very attentive to our needs as a client, gives regular feedback and quickly adapts when needed. We have been running our company's Google Ads through rozanne, and have seen a definite increase in requests through our website. Thank you Rozanne!"
"We've had an outstanding experience working with Trefkrag Marketing! Their expertise in managing our Google Ads has made a significant impact on our online visibility and lead generation. From the start, they took the time to understand our business goals and tailor a strategy that delivers results."
"Trefkrag is a great company to partner with for all your Google Ads needs. The attention to detail and constant communication with Rozanne is Next Level AWESOME! I can highly recommend Trefkrag. 5 stars all the way!"
"If you want to get more traffic to your website, trefkrag can do it. They are experts at making your business rate better on google, driving more traffic to your website and bringing more business your way. Already saw the difference after the first two months. Highly recommend."
Let's get you results like these
Stop the blame game. Start the booking engine.
Get your free profile check
A 15-minute look at why other businesses show above you on Google Maps. Send your business name or Google Maps link and tell us whether your profile is verified.
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