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PPC management, South Africa

PPC management that turns clicks into booked jobs, and proves it.

Founder-led PPC for South African automotive and medical businesses. We build the campaign, build the page it lands on, and drop every enquiry into a sheet you can open right now.

  • Founder-run. Google Partner certified
  • Every call and form enquiry, tracked
  • Live in 48 hours. No lock-in

Certified in Google Ads Search, Shopping, Display, Video, and AI-Powered Performance.

The campaignBuilt around ready-to-book searches
The landing pageOne offer, one call to action
The trackingEvery call and form enquiry counted

One fee. Nothing split.

Founder-Led PPC Experience & Certified by Google

5+

Years running Google Ads

70+

Client accounts managed

7

Countries served

5.0

Google rating from 20 reviews

The problem

The report says the campaign is working. The phone says otherwise.

Hot one month, dead the next

Some months are busy, some are dead, and no one can tell you what changed between them.

Plenty of leads, hardly any bookings

Enquiries come in that were never going to book, and nobody can point to where they came from.

Sales blames marketing, and marketing blames sales.

The agency blames sales, sales blames the leads, and the report shows impressions instead of bookings.

Features & benefits

The features behind the bookings.

Campaign, page and tracking in one fee

So you never pay for three vendors who blame each other.

A landing page we build and own

So you know exactly what converts and what to change.

Every enquiry in a sheet you can open

So you watch the pipeline yourself, in real time.

Account audit and rebuild

So you stop budget leaking to services you don't want more of.

Lead-quality reporting

So you see bookings and not just impressions and clicks.

No lock-in, you own the account

So you stay because it works.

What you get

Our PPC management services, start to finish.

One fee, three things: campaign, landing page, and tracking. Split them up and none of them work, so we do not split them up.

Account audit and rebuild

We go through the existing account, find where budget is leaking, and rebuild the structure around the services you actually want more of.

Keyword and intent structure

High-intent keyword groups that filter out browsers and put your budget in front of people ready to book.

A landing page we build and own

Traffic goes to a dedicated page with one job, not your generic homepage. That is how we know exactly what converts and what to change.

Call and enquiry tracking

Tracked numbers and form tracking are both fed back into the campaign as conversions. Calls are often most of the leads, so they get measured properly. How our conversion tracking works.

Budget and bid management

Active weekly management of spend, bids, and placements so the budget follows the ads that book work instead of the ones that look busy.

Lead quality review with you

We sit with your enquiries and mark what was booked, what was junk, and what was out of area. Then the campaign gets optimised around that, not around clicks.

Real results, Lenasia Auto Care

One page. One campaign. Every enquiry accounted for.

Every enquiry is measured directly from the landing page and the campaign. Not estimated, not guessed. Real names, real vehicles, and real jobs are logged in a live lead tracker the moment they come in.

53Tracked enquiries for Lenasia Auto Care
40Form submissions
8WhatsApp enquiries
4Conversations started
1Call click

Why it stays transparent

Two things make this impossible to fake.

Traffic lands on pages we build

Ads point at a dedicated landing page, not a generic homepage full of exits. Because we build and control that page, we know exactly which keyword and which ad produced each enquiry, and we can tune what converts.

Every lead lands in a sheet you can open.

Each call and form fill drops into a shared tracker you have access to. No hidden numbers, no black box, no waiting for a monthly PDF to find out how the month went.

Who is this for?

We work with two kinds of business, properly.

If your business has someone who answers the phone and makes the booking, this model fits. We stay specialised so we already know your customers, your margins and your quiet seasons.

Automotive

  • Workshops and service centres
  • Fitment centres and tyre shops
  • Panel beaters and auto body repair
  • Diesel mechanics and auto electricians

Medical and healthcare

  • Dental practices
  • General practitioners
  • Physiotherapists
  • Psychologists and allied practices

See exactly what your last Google invoice bought you.

Send us the account, and we will go through it together: where the budget went, which searches triggered your ads, and which enquiries you paid for twice. Fifteen minutes, and nothing to sign at the end.

Rozanne White, founder of TREFKRAG, who manages every PPC account personally

Who manages your account

Founder-led, because I have been on your side of the desk.

I did not learn Google Ads in an agency boardroom. I learned it marketing my husband's automotive fitment and parts business, where every wasted rand came out of our own pocket and a quiet phone meant a quiet month.

That is why Trefkrag runs the way it does. Your strategy, tracking and lead quality are handled by me personally, not passed to whoever is free that week. No junior account managers, no hiding behind impressions, and no advice that amounts to spending more money.

More about Rozanne White →

Questions

PPC management, answered plainly.

What does PPC stand for?

Pay per click. You only pay when someone clicks your ad, not when it shows.

What is the difference between PPC management and Google Ads management?

PPC covers every paid channel where you pay per click: Google Search, Shopping, Display, YouTube, and paid social. Google Ads management is just the Google part of it. For automotive and medical businesses, Google Search is where the ready-to-book customers are, so that is where we start. Need only the Google side? See our Google Ads management services.

How much does PPC management cost in South Africa?

Agencies charge either a flat monthly fee or a percentage of your spend, on top of what you pay Google. We quote after the account review, not before, because quoting blind is guessing. The landing page, tracking, and lead reviews are included in the fee. Small budgets are welcome, and they are where tracking matters most: when there is less to spend, you cannot afford enquiries you cannot trace.

How do I choose a PPC management company?

Ask three things: who actually works on the account, whether you can see every lead as it arrives, and whether you are tied in. If any answer is vague, that is your answer.

How long before I see leads?

Campaigns go live within 48 hours. Enquiries usually start in the first weeks. Knowing which keywords produce bookings takes a month or two of tracked data.

Do you do PPC management for specific industries?

We work with automotive and medical only: workshops, fitment centres, panel beaters, dental practices, GPs, physios, and psychologists. Staying narrow means we already know your customers and your quiet seasons. See Google Ads for medical practices.

Reviews

What clients say.

Excellent Based on 20 Google reviews

★★★★★
"Amazing results. Trefkrag has out performed all of our other marketing programs"

Johan Roos

4 reviews · Google review

★★★★★
"Excellent service from Rozanne! She is very attentive to our needs as a client, gives regular feedback and quickly adapts when needed. We have been running our company's Google Ads through rozanne, and have seen a definite increase in requests through our website. Thank you Rozanne!"

Juandre Ellerman

5 reviews · Google review

★★★★★
"We've had an outstanding experience working with Trefkrag Marketing! Their expertise in managing our Google Ads has made a significant impact on our online visibility and lead generation. From the start, they took the time to understand our business goals and tailor a strategy that delivers results."

Mojo ICT

1 review · Google review

★★★★★
"Trefkrag is a great company to partner with for all your Google Ads needs. The attention to detail and constant communication with Rozanne is Next Level AWESOME! I can highly recommend Trefkrag. 5 stars all the way!"

Gabriel Pereira

Local Guide · 13 reviews · 15 photos · Google review

★★★★★
"If you want to get more traffic to your website, trefkrag can do it. They are experts at making your business rate better on google, driving more traffic to your website and bringing more business your way. Already saw the difference after the first two months. Highly recommend."

Google review

Verified Google review

Let's get you results like these

Stop the blame game. Start the booking engine.

Rozanne White

Digital Marketing Strategist

079 886 7998

[email protected]

www.trefkrag.co.za

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A 15-minute walkthrough of what your ads are actually costing you. Tell us your name, your business, and whether you're running ads now.

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